I’ve been offering one-on-one nutritional coaching for several years now.
Typically, I would see a client every two weeks. During an hour session, we usually first assess body composition, then go over a most recent food log, discuss what’s working and not working, and finally have the client leave with a list of small changes that I want to see reflected in the next food log.
This type of coaching was heavily reliant on adjusting a client's total calories, macronutrient ratios (% of calories from protein, carbohydrates, and fat), and energy expenditure per week. This was the traditional way of getting it done.
And it worked.
Most of the time.
When this approach fell short, it usually did so in one of two ways.
In the first scenario, the client makes some big changes, but hits a plateau. At that point, the energy required to take it to the next level just isn’t there. Life’s other stresses build up. New projects materialize. Work gets busier. Eating pretty well becomes "good enough." They might be really close to where they want to be, but never quite get there.
In the second scenario, big change happens, but it's not sustained. Or, what's more common, the client starts seeing some serious improvement so, naturally, they stop doing those same things that were giving them results. They start eating out more often again. They starting adding problem foods back into the mix. One drink Friday night becomes two or three again. Workouts become lighter. Old habits creep back in.
What do both these scenarios have in common? Both of these types of clients tried to make too many changes at once.
Some changes are easy to make, but some changes are hard. When it comes to dietary changes, most changes are hard. Why? Simply, the vast majority of us get more than just calories and nutrients from what we eat. We know we could live on chicken and broccoli if we had to, it provides everything we need, but try to eat just chicken and broccoli for just one day. I bet you can’t do it.
Or, if you’re an ice cream person, for example, how about switching your normal double scoop ice cream sundae with a double scoop of plain yogurt with some frozen berries on top? Easy, right? In your head, maybe, but not in practice. Oh, you could do it, but it’ll require sacrifice.
The only way to sustain a lot of hard changes is with discipline. Discipline requires willpower, and research has shown that we don’t have an unlimited amount of it. You throw enough hard changes at someone at once, they’ll sustain them until the willpower runs out.
If any of this sounds familiar, then you know what it feels like to take on a diet that never quite becomes “yours” only to fall back at some point to what feels more natural. If you’ve ever read a diet book, went out and purchased all the shakes, tupperware, and supplements to make it happen, then found yourself having a hard time making it even two days following the recipes and the routine… you know what I mean. It’s too much, too fast.
The reality is the dilemma isn’t really about what you should be eating. Most people know what they should be eating and not eating. Healthy eating doesn’t vary as much as diet book authors would like you to think. Very few of such authors would argue that food quality doesn’t matter, that your diet shouldn’t consist of plenty of whole foods especially vegetables, fruits, and lean protein sources, or that you shouldn’t avoid the types of food you have a hard time digesting.
Sometimes the right amount is hard to find, but that’s a small adjustment if you’re keeping track of your weight and body fat percentage as you start a diet. Besides, no one ever became overweight eating chicken, vegetables, and normal amounts of plain rice.
So if the “what to eat” isn’t the issue, than what is?
The folks up at Precision Nutrition started asking this several years ago. As a company that specialized in body composition change, they’d been heavily involved in the “what to eat” for years. They started to look into why some people made and sustained big changes, and others struggled. They started asking the relevant question: what’s the difference between someone who’s eating the right foods because they think that they have to, and someone who eats the right foods because they want to, almost without effort? They recognized that two people might have the exact same foods on their plate, but eating for completely different reasons.
Precision Nutrition started to look at the psychology of healthy eating, and what habits needed to be mastered to guarantee long-term results.
The end result was a program that taught people from inside-out, one habit at a time. They figured out that if you could train someone to think like a truly healthy eater, that they would slowly become a truly healthy eater. On the other hand, if you give someone just a menu and scale to gauge success, then often you’re asking them to just fake it.
Precision Nutrition’s ProCoach is the newest phone app-based nutritional coaching software, and I’m excited to be able to offer it to you today. It’s the accumulation of everything Precision Nutrition has learned over the last decade, delivering a system tested with over 45,000 clients. It’s the next level of creating change.
ProCoach is not a diet. In fact, you can be on just about whatever diet you want as you do it. Go ahead, go (or stay) Paleo on it. Avoid x, y, z. Go vegetarian. Whatever you want. As long as your not avoiding whole foods, fruits and vegetables, lean proteins, and all clean starches.
What ProCoach is: coaching software that’s focused on making one small habit change at a time, accompanied with almost daily homework assignments designed to strengthen your ability and receptiveness to make those necessary changes. You’ll work with me, a Precision Nutrition Level 2 Supercoach, throughout the process, as I help you go through each step, and keep you accountable. You’ll keep track of your progress through the app, too, so month by month, you’ll be able to see yourself morph into a new person.
I’m excited about all this. Very excited. I truly believe that this by far the best thing out there. Even though ProCoach has only been available since June 2016, the feedback I’ve received has been more than I expected. I’m able to deliver the same high-level coaching that I did before, but now it’s in addition to an incredible, battle-tested curriculum that creates the type of change in people that they were never expecting to go through.
ProCoach is about learning the things that you didn’t know you didn’t know. It’s about owning the habits that the fitter future you has that you don’t know that you needed. It’s that powerful.
The full program lasts one whole year, though you can stop at any time. You’ll pay month by month.
Right now, registration is open! If you're interested, just click on the "sign-up now" button above. You'll start getting billed after the second week after signing up, so you'll get plenty of chance to get a feel for the structure of the process and decide if it's right for you.